Introduction
In today’s globalized business environment, a business trip is more than just work; it’s an opportunity for growth and learning. Recently, I had the privilege of representing my company on a journey to South America, visiting Colombia, Peru, and Chile to engage deeply with local clients. Here, I share my experiences, hoping to provide inspiration and guidance for those embarking on similar journeys.
Preparations Before the Trip
A Month of Careful Preparation
Preparation is key to ensuring the efficiency and success of any business trip. Over the course of a month, I diligently planned the following:
- Shopping List: Purchased essentials such as SIM cards, gifts, travel items, and snacks to maintain productivity and comfort abroad.
- Payment Methods: Secured a VISA card that supports contactless payments, using the last four digits of the card number as the password for added security and convenience.
- Client Appointments: Scheduled meetings with at least 30 target clients in each country through social media, email, and phone. Persistence was crucial, with multiple follow-ups to secure appointments.
- Client Research: Studied client profiles and market positioning to prepare tailored conversation topics.
- Itinerary Planning: Created a comprehensive client visit schedule, booked hotels and flights, and ensured smooth logistics.
Preparing Product Materials
- Product Documents: Compiled images, videos, and presentations to visually showcase projects and products during client visits.
- Travel Itineraries: Printed flight itineraries for easy airport check-in and customs clearance.
- Airport Check-in: Allowed ample time for check-in and minimized stress during layovers.
Observations During the Trip
Bogota, Lima, and Santiago
In Colombia’s Bogota, Peru’s Lima, and Chile’s Santiago, I immersed myself in local cultures while gaining a deeper understanding of each market’s specific conditions.
Takeaways from the Trip
Market Analysis
- Bogota, Colombia: Promising indoor fixed-installation market; outdoor fixed installations dominate with DIP products; noticeable rental market peak seasons.
- Lima, Peru: Developing indoor fixed-installation market; outdoor fixed installations are well-established but clients often resist change.
- Santiago, Chile: Outdoor fixed-installation market is strictly regulated by the government; rental market shows significant growth.
Effective Communication with Clients
- Basic Information Exchange: Understanding clients’ capabilities and needs.
- Promoting the Company and Products: Demonstrated company capabilities via VR links and recommended market-appropriate new products.
- Casual Conversations: Built rapport with clients and gained insights into local markets and national contexts.
Conclusion
A business trip is not merely about fulfilling tasks but also an invaluable opportunity to understand clients and markets more deeply. Key takeaways include:
- Conducting thorough client research.
- Expanding the client base.
- Engaging proactively and treating clients as friends.
I hope my experiences can help prepare you for your next business trip. Remember, dream what you expect, and just go out!
Final Words
Thank you for reading my business trip insights. I hope these experiences and stories inspire you to pursue your dreams and explore the wider world. If you have any questions or want to share your own business trip experiences, feel free to comment below. Let’s learn and grow together!
This article was written by Estrella, documenting her observations and insights from a business trip to South America.
