Melbourne LED Billboard Pricing Guide

Table of contents

1.Why choose LED billboards?
2. Melbourne outdoor advertising market trends
3. Common LED billboard types and price ranges in Melbourne
4. Key factors affecting Melbourne LED billboard quotation
5. Overview of market prices of Melbourne LED billboards
6. How to find a reliable LED billboard supplier?
7. Next Step: How to Start Your LED Billboard Project

Thinking about running LED billboard ads in Melbourne but feeling overwhelmed by all the pricing details and options? Don’t worry—you’re not alone. This guide will walk you through everything you need to know about Melbourne’s LED billboard market: from industry trends and billboard types to pricing breakdowns, cost factors, and how to choose the right supplier. By the end, you’ll have a clear roadmap to launch your campaign with confidence.

1. Why Choose LED Billboards?

LED billboards have become the star of modern outdoor advertising thanks to their brightness, dynamic displays, and visibility around the clock. Unlike traditional static billboards, LED screens can showcase vivid colors, motion graphics, and even cutting-edge effects like glasses-free 3D. Industry studies show LED billboards achieve over 30% higher audience reach compared to traditional outdoor ads, making them a powerful tool for boosting brand awareness quickly.

In a cosmopolitan city like Melbourne, LED billboards don’t just cast a wide net—they target both tourists and locals, ensuring your message gets maximum attention in high-traffic areas.

2. Outdoor Advertising Trends in Melbourne

According to Statista, Australia’s outdoor advertising market reached AUD 1.47 billion in 2024, with digital formats accounting for over 60% and still rising. Melbourne, as the nation’s second-largest city, is at the heart of this boom.

Key trends include:

• Strong demand for large-format screens in the CBD and retail hotspots like Bourke Street.

• Rising popularity of fine-pitch, high-resolution LED screens.

• A shift toward flexible short-term rentals rather than permanent ownership.

3. Common Types of LED Billboards in Melbourne and Their Price Ranges

Melbourne offers a wide variety of LED billboard options to suit different budgets and marketing goals:

a. Large Outdoor Full-Color Screens

• Best for: Major commercial districts and shopping centers.

• Features: Huge displays (tens of square meters), high resolution, supports HD video and 3D effects.

• Price range: AUD 500–1,500 per sqm per month (rental), AUD 3,000–8,000 per sqm (purchase).

b. Mobile LED Truck Screens

• Best for: Short-term promotions and roadshows.

• Features: Mobility allows coverage across multiple areas.

• Price range: AUD 500–2,000 per day depending on screen size and duration.

c. Streetlight and Small Roadside Screens

• Best for: Localized advertising with high frequency.

• Features: Smaller screens (1–3 sqm) mounted on poles or roadside.

• Price range: AUD 200–600 per month (rental), AUD 2,000–5,000 each (purchase).

d. Storefront LED Signs

• Best for: Retail businesses seeking custom branding.

• Features: Mounted above shop entrances, fully customizable.

• Price range: AUD 300–800 per month (rental), AUD 2,500–6,000 each (purchase).

4. Key Factors That Affect Billboard Pricing

Several variables shape LED billboard costs in Melbourne:

• Screen size and resolution: Larger screens and finer pixel pitches (like P2.5 or P1.5) cost more, especially for close-up viewing.

• Display technology: Single-color is cheapest, dual-color is mid-range, and full-color is the most expensive. High-resolution P2.5 panels can cost 30–50% more than P10 panels.

• Installation environment: Outdoor screens require weatherproofing and UV protection, adding 20–30% to costs. Fixed wall-mounted installs are pricier than mobile units.

• Billboard type: Simple text displays cost less, while full-color video billboards demand higher budgets.

• Location: Placement in Melbourne’s CBD or prime shopping districts like Bourke Street commands premium prices. For example, a 23.8 sqm full-motion LED screen in Bourke Street might rent for AUD 10,000–20,000 per month, while a similar screen in the suburbs could cost just AUD 3,000–8,000.

5. Market Price Overview for Melbourne LED Billboards

• Small to medium LED billboards (storefronts, local roadside ads): AUD 200–800 per month (rental), AUD 2,000–6,000 (purchase).

• Large outdoor screens (e.g., Bourke Street, 23.8 sqm full-color): AUD 10,000–20,000 per month (rental), AUD 50,000–150,000 (purchase).

• Extra costs:

  • Installation: AUD 1,000–5,000 depending on complexity.

  • Maintenance: AUD 500–2,000 annually.

  • Content creation: AUD 500–3,000 per campaign for professional video ads.

Rent vs. Buy: Renting is ideal for short-term events, while purchasing is more cost-effective for long-term brand campaigns.

6. How to Find a Reliable LED Billboard Supplier in Melbourne

• Credentials & portfolio: Check for certifications and proven projects.

• Technical support: Ensure they provide installation, maintenance, and content services.

• Local expertise: Work with providers familiar with Melbourne’s market conditions.

• Customer reviews: Look for positive feedback and testimonials from other advertisers.

7. Next Steps: Starting Your LED Billboard Campaign

1. Define your campaign objectives and budget.

2. Choose the right type of LED billboard (large screen, truck-mounted, streetlight, or storefront).

3. Reach out to suppliers for quotes and site recommendations.

4. Develop engaging dynamic ad content with a professional creative team.

5. Launch your campaign and track performance, adjusting your strategy as needed.

Melbourne’s LED billboard market is full of opportunities for brands that know how to navigate it. With the right insights and budgeting strategies, your brand can shine brighter than ever in one of Australia’s busiest cities. Ready to take the next step? Start reaching out to local suppliers and kick off your LED billboard journey today.