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3D digital billboard technology
3D digital billboard advantage
Example 3D billboard
How much is the 3D billboard
3D display market
The future of 3D billboards
3D digital billboard technology
A 3D billboard is a type of billboard that uses stereoscopic imaging to present a stereoscopic image. It usually consists of multiple flat screens, which create a realistic three-dimensional effect on the audience’s visual perception through technologies such as perspective differences and motion effects. 3D billboards are usually used in commercial advertisements, cultural entertainment and other places, which can attract more people’s attention and enhance the awareness and influence of brands or products.
The technology used in 3D digital billboard includes: stereoscopic imaging technology, 3D display technology, projection technology, etc.
Stereo imaging is a technique that records two or more viewpoints at the same time and then fuses these viewpoints information together to create a stereo effect. This technique includes many methods, such as red-blue film stereoscopic imaging, polarization stereoscopic imaging, perspective stereoscopic imaging, etc. This technology is widely used in movies, games, animation and other fields, which can provide a strong three-dimensional experience and visual impact.
3D display technology refers to the use of special display equipment and technology, on the screen to present a real sense of three-dimensional image technology. This technology includes glasses 3D display, naked eye 3D display, automatic stereoscopic display and other methods. The technology is widely used in movie theaters, game consoles, televisions, mobile devices and more, providing users with a more realistic and immersive experience.
Projection technique is a technique to display images by reflecting the light source onto the display. This technology includes DLP, LCD, LCoS and other methods. It is widely used in home theater, business presentation, educational display and other fields, can provide users with larger screen visual effects and more flexible installation.
These techniques use multiple screens to display different images simultaneously, and use the human eye to synthesize the parallax differences in the images to achieve stereo visual effects. Among them, projection technology uses projection equipment such as lasers or leds to project images onto special transparent screens to create a realistic three-dimensional effect. The application of these technologies can not only realize the presentation of stereoscopic images, but also enhance the motion effect and interactivity of images and improve the advertising effect.
Compared with traditional billboards, 3D digital billboards have the following advantages:
Remarkable visual effect: 3D digital billboards can create a realistic three-dimensional effect through stereo imaging technology to attract more attention and attention.
Higher interactivity: 3D digital billboards can use motion sensing, touch screen and other technologies to enhance audience interaction and improve advertising effect.
Higher ROI: 3D digital billboards can better present the brand or product image and improve the advertising effect, thus achieving a higher ROI.
Here are some examples of 3D billboards:
The 3D digital billboard in Jiangsu Provincial Science and Technology Museum, which uses projection technology to create a realistic three-dimensional effect, has attracted the attention of a large number of viewers.
The 3D digital billboard in New York, the United States, uses multiple flat screens to create a three-dimensional effect through the difference in perspective and motion effect, which enhances the advertising effect.
Japan’s 3D digital billboards, using transparent screens and projection technology, achieve realistic 3D effects and high interactivity.
How much is a 3D billboard? Is it worth investing in a business?
Prices vary by manufacturer, specification, size and feature, with 3D billboard screens costing from a few thousand dollars to tens of thousands of dollars. Generally speaking, the price of 3D billboards is higher than that of traditional 2D billboards, because 3D billboards require the use of more advanced technology and equipment. In addition, installation and maintenance costs need to be considered.
Whether it is worth investing in a business depends on the specific needs and budget of the business. 3D billboards can provide more realistic, vivid and compelling visual effects with higher appeal and retention, attracting more attention and increasing brand awareness. But there are also issues of return on investment and cost-effectiveness to consider. If a business has the budget and a long-term marketing plan, it may be worth investing in 3D billboards.
Before deciding whether to invest in 3D billboards, companies should conduct market research and analysis to determine the target audience and market demand, as well as evaluate the return on investment and cost effectiveness in order to make an informed decision.
According to data from Grand View Research, the global 3D display market is worth $104.69 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 19.0% from 2023 to 2030. The growing demand for 3D technology in the gaming industry and home entertainment is the main factor driving the growth of the 3D display market. The 3D display market is expected to grow significantly during the forecast period due to falling prices of electronic devices and increasing personal disposable income worldwide. Over the past few years, the gaming industry has undergone significant changes in terms of gaming experience, technology, and graphics. The industry is moving towards using 3D technology to improve the complete gaming experience, accelerating the growth of the 3D display market.
How big is the 3D display market?
The global 3D display market is estimated at $104.69 billion in 2022 and is expected to reach $122.44 billion in 2023.
What are the factors driving the 3D display market?
Key factors driving the growth of the 3D display market include the growing demand for 3D displays in the gaming industry, as well as the growing popularity of OLED and LED technologies, which offer higher image quality and performance compared to traditional display technologies. What’s the difference between oled and led displays?
Future development trend of 3D billboard
In the future, with the continuous development of technology and the continuous expansion of application scenarios, 3D billboards are expected to achieve more extensive application and higher market share.
With the continuous progress of 3D imaging and display technology and the reduction of costs, 3D billboards will gradually become popular and standard in various places and fields, such as shopping malls, airports, subway stations, sports venues, hotels and other public places, as well as brand promotion, display, education, culture and other fields.
As new technologies such as virtual reality and augmented reality continue to evolve, 3D billboards will be combined with these technologies to achieve a more immersive, interactive user experience. For example, in shopping malls or museums, audiences can interact with 3D billboards through AR glasses or mobile phone applications to obtain more vivid and intuitive information and experience.
With the growing awareness of environmental protection, more and more enterprises and institutions are paying attention to sustainable development and environmental protection, so the 3D billboard will pay more attention to the characteristics of energy saving, environmental protection and sustainable development, such as the adoption of new energy technologies such as solar energy and wind energy, to reduce electricity consumption and carbon emissions.
The future of 3D billboards will be more diversified, intelligent, interactive and sustainable, becoming an important tool and way of innovation and brand promotion.
In general, 3D digital billboard is a widely used stereoscopic display technology, which has high visual effects, interactivity and ROI advantages. For companies and institutions that want to enhance the effectiveness of their advertising and enhance the image of their brand or product, 3D digital billboards are a worthwhile way to consider advertising delivery.
