What is Autostereoscopic 3D LED Display?

Feb 1, 2021, 2:50:57 AM

Autostereoscopic 3D LED Display is being popular, such as led displays of SM Town, Chongqing Guanyin Bridge Pedestrian Street, and Chengdu Taikoo Li.


What is a Autostereoscopic 3D LED display?

When we go to the cinema to watch 3D movies, we usually wear special 3D glasses to achieve real 3D visual effects. In contrast, 3d led display is an LED display that allows viewers to enjoy real 3D images with bare eyes. It is installed outdoors. Like the traditional LED display screen, it is usually installed on the building facade to attract potential customers passing by to stop and watch 3D brand stories or product details, leaving a deep impression.

Recently, more and more brands have foreseen the unexpected brand effect of 3D outdoor advertising LED display as a novel method. For example, on the landmark Piccadilly light screen in central London, Swiss watchmaker IWC Schaffhausen showed the details of the 3D watch on the 3D LED screen; In Chengdu, China, a giant spacecraft broke through the 3D LED screen. Actress Rosamund pike shot 3D content and promoted the wheel of time in Paris, New York, Madrid and Tokyo. They have aroused widespread interest and Discussion on social media. The upsurge of 3D LED screen makes consumers witness the innovative breakthrough and refreshing visual impact of display technology, which is not only the future of advertising display, but also the breakthrough innovation of the combination of modern public art and display technology.


LED Screen in SM Town, South Korea


Most of the autostereoscopic 3D on the market currently use LCD as the carrier, but it is difficult to make LCD large in size. In recent years, large-screen display systems have developed rapidly. Among them, the most ideal visual effect is created by most widely used LED display system.

Autostereoscopic 3D led display is a technology that doesn't need extra 3D glasses or any other tools to make vivid led 3d performance, people can enjoy the immersive experience of spatial dimension with less visual fatigue.

Video processing: After the information flow analog signal of the 3D film video source output from the host computer, a digital DVI signal is generated. The digital signal passes through the video decoding system to output signals for left and right eye. The signals are processed by the video display module and then loaded onto the LED screen. Through the principle of binocular parallax, the viewer can see the 3D effect.

The best location + 3D video source + accordingly LED Display = Immersive visual experience. It has a broad prospect about specific immersive applications, such as VR, AR, and large-scale events.

It based on two important parts: one is the development and research of hardware devices, another is the content source.




LED Display at Chongqing Guanyin Bridge


Like this led display of the SM town, whole led screen size is W/80M * H/20M.


LED Panel


Waves Video on the LED Screen in SM Town, South Korea

It looked like spliced by pieces but actually, it is a whole screen, the gap effect is made by D'strict team.

Surging ocean wave video source+ high resolution LED display + 3D sound source, make the audience feel like they will be swallowed by huge waves.

Except for this led display, D'strict also made a 3D dynamic video wall for Nexon company.

It is a led video wall on the lobby entrance of Nexon, screen size W/30m * H/7m. It becomes another world after transformed by D’strict.


LED Display

The Infinity Wall (30m (W) * 7m (H) LED Screen) at Nexen UniverCity in Nexen's New R&D Center Lobby

Giant dancers dance along the glass frame, it seems like the dancers are trapped in the glass stage, full of artistic atmosphere, making people feel the dancers dance beside you.

In order to create these vivid effects, not only the hardware like Led display and control system must have excellent performance,  but also need the accordingly 3D video production including angle, details and a series of algorithms rigorously.


Advantages of Autostereoscopic 3D LED display over traditional outdoor LED screen

Because 3D LED display screen is more commercially feasible than traditional outdoor advertising screen in the future, consumers and brands pay more attention to 3D display screen. 3D outdoor advertising display screen presents a more realistic and convincing 3D image than 2D, because it has a larger area, higher pixel density, and no edge physical elements that make the image look unreal. Therefore, with the 3D LED screen, your brand image and product display will become lifelike. In addition, 3D images bring viewers a new visual experience that 2D images do not have, thereby stimulating customers to spend more time exploring your brand and products. 3D technology adds depth to your content and makes your advertising more influential.

Of course, there is more than one breakthrough in the application scene of naked eye 3D display screen. In the future, it can also be combined with AR, VR, holographic technology to realize two-way interactive intelligent display screen. However, from the perspective of reality, it is more practical to apply it to the stage of dance beauty, which is inappropriate for daily application, and it is not impossible to take the high-end customization route.

I believe your customers prefer such a high-end 3D LED display! If you have an idea, please act now!

Thank you for watching. Sostron is a provider of commercial display solutions.We provide all kinds of display screens, display leasing and display solutions all over the world.If you have any questions, you can consult us!