In a building or business center, you often see colorful LED signs flashing everywhere. Similarly, color LED displays the sales of similar products outside buildings or public places (such as markets, restaurants, shopping areas), or specific commercial offers that convey valuable market information to customers. Take you to know the outdoor LED display in 5 minutes! In short, LED display is widely used outdoors because it attracts people’s attention, even if you are away from the display. It has created impulsive sales for many enterprises.
What is the advertising value of LED display screen?
1. Create unique space in the core business district
Most outdoor LED screens are set in the core business district of the city, as well as other places with large traffic. With the development of society and the improvement of people’s living standards, these bustling business districts and functional places have become the main activity venues of the mainstream population in the city. Therefore, because of its scarcity, core and other characteristics, outdoor LED large screen media has great marketing value and quality.
2. Real, timely and strong sense of identity
Outdoor LED advertising media can broadcast information to more audiences in a real and timely manner through live broadcast technology. The so-called live broadcast means that a TV station or live activity can be synchronously broadcast on a large screen through satellite signals. The user has a strong sense of identity and an improved impression of brand products, which will generate subsequent behavioral intentions and will play a decisive role in consumer purchase.
3. Strong communication and more flexible communication form
The communication effect of outdoor LED advertising is its impact on the audience’s vision. The larger the screen and the more the number, the better the effect. The traditional rectangular LED screen can no longer meet their pursuit of wide-screen vision. With the expansion of the surrounding business circle, the screen also needs to become larger to meet the visual needs of users in the entire central business circle. The flow of people in various shopping malls is strong, and the form of communication has become more flexible.
4. Both time and place can be controlled
Unlike the advertising mode of online platforms, LED can be refined to a large LED screen in a designated business district. If the site is surveyed in advance, a more suitable advertising mode can be made according to users’ living needs and shopping habits to improve the brand conversion rate.
5. Demonstrate the “high-end” brand value and establish a high-quality brand image
According to relevant research, the audience’s acceptance of outdoor large-screen media exceeded 75%, and the attention of LED large-screen advertising exceeded 55%. As long as you select the right led display, you can easily win customers! In addition, according to Nixon’s research, the audience’s “eye-catching” degree and “high-end fashion” degree of LED large-screen advertising reached 69.3% and 64% respectively. It can be predicted from the data that in the eyes of the audience, LED screen advertising has more striking, strong stereoscopic visual impact, high quality, high-end fashion, large area, eye-catching and other advantages than canvas advertising and light box advertising, which makes the brand and product advertising on it have “high-end” image value and improves the acceptance of the brand in the minds of the audience.
In fact, advertising is the most important factor to improve the popularity of enterprises or products. Select the right led display, you can easily win customers. LED display advertising is an effective way to attract public attention, and can also help suppliers improve their contact with customers. As an effective form of visual communication advertising, it can also attract people’s attention, especially announcements, news, events, promotions, special issues or other types of public information. In government agencies, schools, churches, fire stations, electronic displays can be used to provide their communities and customers with the latest real-time information.
