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Feb 21, 2023, 2:18:27 AM
Output value analysis of LED display
Analysis of global LED small-space display application market
Virtual photography market trend
LED conference all-in-one machine market trend
China's stage rental screen market
AR and on-site stage market
Different perceptions of enterprises in the same overseas market
LED has the characteristics of low energy consumption, small size, long service life, pollution-free, fast response, low driving voltage, strong seismic resistance, high color purity, etc. It is known as a new generation of lighting source and green light source, and is widely used in signal indication, display, lighting and other fields. In recent years, the scale of LED market has been expanding, and its products have increasingly become the mainstream to meet the needs of life and production lighting. The industry has a promising prospect.
The global output value of LED display is expected to increase by 13.5% year-on-year to US $6.27 billion. In 2020, the global LED display market was affected by the epidemic, and the overall output value was only US $5.53 billion, down 12.8% year on year, especially in Europe and the United States. In 2021, with the overall demand warming up and the price of upstream parts and components rising due to shortage, LED display manufacturers will simultaneously raise the price of their products, and the market output value of LED display is expected to rise this year.
According to the research of TrendForce Chibang Consulting, the market size of LED small pitch display screen will be 4.232 billion US dollars (+12% YoY) in 2022. Benefiting from the obvious recovery of market demand in Europe and the United States, the application of LED small-spaced display screen is the most obvious growth in enterprise conference and education space, retail and exhibition, entertainment and theater applications, and is expected to grow by 14%, 13% and 41% respectively in 2022. All-in-One LED Display was successfully promoted in enterprise conference and educational space applications in 2020-2021. It is expected that the performance of the whole year 2022 will also show stable growth; Virtual shooting and home theater will steadily promote entertainment and theater applications, and the market share will reach 7.2%.
The global market size of LED display screens for virtual photography applications will grow to 283 million US dollars (+136% YoY) in 2021. Virtual shooting includes film shooting and TV/drama/music/advertising shooting. The LED display screen replaces the traditional green screen, greatly reducing the post-production time and video production cost. At the same time, the immersive on-the-spot experience is helpful for the directors and actors to play on the spot, making the LED display screen steadily improve in the field of virtual photography applications.
Virtual Production attaches importance to the new niche market of high dynamic range imaging (HDR), high picture update rate (HFR), and high gray scale image, and emphasizes the picture quality, color fineness and smoothness. It is mainly used for background display, floor tile screen and ceiling screen. According to the shooting scene and budget requirements, the background display screen for high-order virtual photography requires high brightness (> 1500nits), high resolution (P1.2-P1.6), high gray scale (16 bits), high refresh rate (3840/7680Hz), and image update rate of 60Hz, and DCI-P3.
The LED all-in-one machine is a standardized product integrated with the controller, which is lighter and thinner (generally 3-5 cm thick). It emphasizes the modular and fast installation on site, and the installation and commissioning can be completed in 1-2 hours.
At present, the main display is 16:9 in aspect ratio and 110-220 in size, with P1.2-P2.5 point spacing and FHD resolution; The products are divided into mobile, wall-mounted, floor-mounted, etc. It is mainly used in enterprise conference and education space, activities, retail display, lecture hall, control room, electronic sports venues, and even home theater. Take you 5 minutes to understand the LED display in the conference room.
The stage rental industry has always been an important segment of the LED display industry. In 2019, the market share of the stage rental screen was 15.2%. However, since the outbreak of the epidemic in 2020, most of the performance activities have been closed or postponed, seriously affecting the development of the industry. According to the data released by the China Performance Industry Association, as of the end of March this year, about 9000 performances were cancelled or postponed nationwide, accounting for 30% of the performances in the first quarter. Free application guide for stage led display.
With the progress of 5G, AR/VR/XR and other technologies, the LED stage rental screen is becoming more and more colorful. In order to gain opportunities in the fierce competition, the majority of stage rental screen enterprises also need to constantly polish their products to meet the market demand, especially in the use of new materials, installation structure and other aspects.
There are two main ways for Chinese display screen enterprises to expand overseas markets. One is to do foreign trade and provide goods to foreign trade companies. The foreign trade companies take orders to cooperate with foreign customers to do engineering projects, which are mostly seen in waist display companies; The second is to set up offices in foreign countries, expand distribution channels, stock up, stock up, and take goods directly when customers have demand, which is mostly seen in head display enterprises.
The development of the overseas market of LED display depends on the development of the global economy, and the recovery of the global economy will certainly drive the growth of the overseas market. On the whole, LED displays have indeed achieved growth in overseas markets, and whether they are "prosperous" still needs more long-term practical verification.