Project Overview
This project is located along one of Brazil’s major highway corridors. It features a high-brightness, high-protection-grade outdoor LED advertising display system tailored to the client’s needs. Its primary goal is to deliver clear and visible advertising, traffic updates, and public service announcements to passing vehicles. The project not only enhances brand exposure but also serves as a new channel for local traffic information dissemination.
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Project Location: A section of a major highway in Brazil
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Brightness: ≥6500 nits to ensure visibility under strong sunlight
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Installation Structure: Steel pillar structure with wind-resistant reinforcement
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Control Method: Remote wireless / 4G cloud-based control system
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Operational Since: June 2025
Project Highlights
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All-Weather Visibility
Designed to withstand Brazil’s tropical and variable climate, the LED screen features an IP65-rated waterproof and dustproof structure. With a built-in intelligent temperature control system, it operates reliably under extreme heat and heavy rainfall. Its brightness of over 6500 nits ensures sharp and vibrant images even under direct midday sunlight.
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Smart Control & Content Update
Content can be updated remotely through a cloud-based platform, allowing advertisers to instantly change visuals or broadcast urgent information. This significantly improves operational efficiency and responsiveness, creating a synergy between smart advertising and intelligent traffic systems.
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Robust Structural Design
The display adopts a modular design, mounted on custom-engineered reinforced steel pillars. The structural calculations take into account local wind pressure standards, ensuring the screen remains stable and secure even under winds up to level 12 on the Beaufort scale.
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Eco-Friendly and Energy Efficient
Utilizing energy-saving driver ICs and low-power design, the screen consumes approximately 30% less power compared to traditional displays. An automatic brightness adjustment feature adapts the screen’s brightness to ambient light, reducing energy use and extending the display’s lifespan.
Project Results
Since going live, the display has successfully served multiple brand clients with advertising campaigns. In cooperation with the local traffic management authority, it also broadcasts weather forecasts, traffic updates, and safety messages, generating both social benefits and commercial value:
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Daily Exposure: Approximately 30,000 vehicles
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Ad Update Frequency: Around 3 times per week
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Client Satisfaction Rate: Over 95%
Client Feedback
“We’re very satisfied with the results of this LED screen. The colors are vivid, and the display is smooth and clearly visible even in heavy rain. It has brought significant attention to our brand.”
— Marketing Director, Local Brand
If you’re considering a similar LED advertising screen project in Brazil or elsewhere in South America, we offer end-to-end services, including solution design, custom manufacturing, transportation, installation, and post-sales maintenance.
For more case studies or a customized quote, please contact our professional team.
